Building brand awareness is an essential part of growing a small or medium business.
This article will cover how to build brand awareness by creating a style guide and logo, setting up your website, getting listed with Google My Business, collaborating with other businesses or blogs, writing guest posts or submitting articles to them; and using social media wisely.
Develop a style guide and logo.
When you’re first starting out, it might seem like a logo is a frivolous expense. After all, you have bigger things to worry about (like actually making money).
But developing a style guide and logo are important steps in building your brand awareness.
Logo is the face of your company.
It shows that you care about the quality of your products and services.
A well-designed logo will help distinguish what you offer from other companies in your field—and make people more likely to buy from you because they know what they’re getting.
In fact, 83% of consumers say that branding has an impact on their purchasing decisions when shopping online!
Set up your website
A website is essential to building brand awareness and acquiring customers.
It’s the first place that potential clients will go to learn more about your business, so it’s important to make sure your website conveys the right message.
You may think that having a website isn’t necessary, but this couldn’t be further from the truth.
Your website is a place to convert your audience to become your prospects.
Your audience is already looking for products like yours on the internet. If they can’t find you there, they’ll just go somewhere else. That’s why it’s so essential for you to have an online presence!
Get listed with Google My Business.
Google My Business is a free tool that helps you manage your online presence, connect with customers and manage your online reviews.
It’s also a great way to claim your business on Google Maps by adding information like opening hours, directions and photos of your business in the search results.
Collaborate with other businesses or blogs.
Collaborating is a great way to grow your brand awareness and it doesn’t have to be expensive.
If you have an event coming up, offer another business an opportunity to sponsor the event in exchange for promotion on both of your social media accounts.
You can also look into joining forces with another business that has similar interests as yours by offering them something they need, such as customer service consulting or graphic design work at a discounted rate if they promote you in return (you can even do this out of pocket).
Make sure that whatever specific service or product these businesses provide aligns with the needs of their target audience!
This will help ensure more interest from them than otherwise would be there if just any random person reached out about collaborating rather than someone who knows them well enough already know exactly how useful something like this would really be right now–they’ll probably end up being much more receptive because of this fact alone!
Write guest posts.
Writing guest posts is a great way to build links back to your site, as well as establish relationships with other businesses. It can also be used as a tool to help build your brand, audience and authority.
There are many ways in which you can leverage guest posting:
- Guest posts on other blogs will give you more exposure on the web and increase the chances of people visiting your website by driving traffic from those websites.
- Guest blogging helps build relationships with influencers in that industry who may share or tweet about your article once published. This increases your reach on social media platforms like Twitter and Facebook; thus boosting awareness of your business among potential customers in that market segment too!
Use social media wisely.
Social media is a powerful tool for every small and medium business.
It can be used to communicate with customers, promote your content, build relationships with influencers and experts in your industry, and more.
The right social media strategy can help you build your brand recognition and increase sales by creating a sense of community around your brand (and making it easy for people who love what you do to share their enthusiasm on the Internet).
However, if you’re going to use social media effectively—or any other marketing tactic—you need to know what works best for YOUR business.
For example: maybe Twitter isn’t the best place for YOU because your target audience isn’t there or it doesn’t attract potential customers as easily as Facebook does (or vice versa).
You can get started on building awareness of your brand by applying some basic techniques from the areas of content writing, search engine optimization, and design.
Brand awareness is important because it helps you to build your brand. In fact, brand awareness is the first step of building a successful business.
It can help in creating loyal customers, who will be happy to buy from you time and again. From an outsider’s perspective, the business’s name, logo and other branding elements should be instantly recognisable.
Brand awareness is not just about getting new customers to know your logo or product name; it’s about having them know and trust you as an organization so that they’re willing to do business with you again in the future.
Conclusion
The tips above are just a handful among many that could benefit a small business owner. It may seem difficult trying to balance everything, but in the long run, it’ll all pay off as your brand becomes more recognizable.
To recap, you need to start by developing a style guide and logo. Then, set up your website so that it looks professional and is easy for people to find. Finally, make sure that other businesses know about what you do by getting listed with Google My Business.
If you would like to learn other effective ways you can increase your brand awareness, contact us to find out how we can help. If you need assistance in any aspect of graphic design including logo design, business card design, flyer design etc. please leave a message and we will get in touch with you.
