Brand positioning is an aspect of internal branding, and consumers perceive it through the tagline. The positioning statement is an essential strategic tool for establishing a solid foundation for internal branding.
If Coca-Cola had been marketed as Coke or “Soda,” they wouldn’t have been able to create such a strong brand. But the tagline they promoted was “Open the happiness.” This tagline did not appear by jolting some ideas on a piece of paper.
At Reinaphics, brand positioning is accomplished through a deep exploration of the target personas, competition, USP, product advantages and brand promises.
Through our collaborative approach, we support you in developing your brand’s positioning strategy while taking into account all the factors that enable you to emotionally connect with and impact your consumers. Remember that you can never directly sell any goods or services. Brand positioning is fundamental to build great brands that inspire.
